It's an entirely correct one. We did a load of research into race in movies for ("a very big entertainment company" - Ed) and every demographic we tested was more likely to see a film the whiter the actors got. [...] we tested everyone and found the same results no matter what the race of the participant.
For Western Cinema, yes? If, say, an India produced Bollywood movie starred an unknown white guy with no Hindi, will that make it better received in India?
We used unknowns (they were models, not actors) for everything, because obviously famous people change the results. But every country we tested (and India was among them) preferred the paler-skinned actors. They were all western models, certainly (although of different race - there was an anglo-chinese guy, for sure (not me)), and the pretend titles were all in English.
I think having pale skin is a beauty thing in India, anyway.