In my experience, website traffic is miniscule in comparison to social media profile these days. What's your Instagram and Facebook profile like?
I strongly disagree (as someone who ranks very highly for competitive keywords/phrases related to my profession)
I find it can vary a lot depending on the site and industry. I do the bare minimum of social media for ConsoleMAD (I just post links on Facebook/Twitter back to news posts on the site and the occasional Instagram photo) as I'm rather old-fashioned and would rather focus just on a website, mailing list and contact form. However, lots of people seem to prefer to get in touch with me via the social media platforms than the site itself. I've had a couple of instances too where they've not even known the website exists - they found me via social media and asked if I have a certain game and I've had to point them to that game on the site. I have put a lot of time into getting ranked for the phrases I target, so it's probably a case of the SEO and social stuff complementing each other.
For the day job website, where it's more dry corporate stuff, very little interaction comes from our social media channels.
This is the interesting thing. For an industry such as website design I'd expect 99% of traffic to be via a website, for the beauty industry 99% of our traffic is via instagram (so much so that we had a contact on or web chat yesterday, and neither of us could remember how to login or what the password was, it's been so long since we used it).
Photography probably sits somewhere inbetween. My prediction is Instagram is where the majority of the traffic would come from (word of mouth, visual social medium, demographic of the customer base) but probably in the 70/30 range if I was to guess.
Basically, i'm telling all you luddites to get with the times, boomers!