RPS had an advertising deal with EG for a few years, where there ad team managed ads on RPS, back when I was working for them, but were acquired by them entirely some time since then.
Will this make any difference? I used to love the hell out of EG at the beginning. They seemed to carry the spirit of Amiga Power and other classic British magazines. These days it just feels too bland/Americanised. There's nothing "Euro" about it.