Squirt wrote:
Is it a concious business decision that Porsche have made? Abandon that segment of the market to Caterham and Atom and Noble and all those companies making seat-of-you-pants cars in that price range, and concentrate on rich men who want a fancy car to drive to the golf course on a Saturday? They don't care about levels of feedback from the steering, but they do want a carpet, and probably have more money than the sports car fanatics who genuinely do care about every last twitch and bump
I think there may well be an element of truth in that; not wishing to be too stereotypical or disparaging, but lets be honest - your average Chinese, Russian or even American sports car buying doesn't tend to be as discerning as their 'traditional' European counterpart. They want the cachet of having a Porsche but they want luxury, split zone aircon and all the rest. Just look at the success of the Cayenne, which is just a re-skinned VW van and not actually a Porsche in all except name, but its a *huge* hit in those markets and by far Porsche's most lucrative cash cow. I daresay the marketing men think they're onto something; the purist view has been very much sidelined.
We also need to consider the fact that Porsche is no longer the proud, independent company it was, but is owned by VW (*shudder*). And as we've been discussing, of all manufacturers, they are surely reknown as having quite the most RUBBISH steering ever. Call me paranoid, but I can envisage the shadowy corporate hand of the likes of VW and Audi in all of this; insisting that Porsche follow their Corporate lead of having awful electric steering on everything? Big, posh, supposedly sporting Audis - RS models included - have electric steering, so why not Porsche? But of course, Audis are also known as having the same awful numb steering as VWs...
Personally, I can see this backfiring big time. It's all very well Porsche moving ever further away from their roots as it were, producing even more by way of urban 4x4s (another model is imminent), luxury coupes like the Panamera and sanitising their dwindling importance sports models - but they run the severe risk of devaluing or even losing the very thing that attracts all those wannabe "Porsche" SUV drivers in the first place?
By comparison, how many Range Rover customers actually NEED the awesome off-road abilities of even their most basic models? Virtually none, but they all appreciate the fact that their cars COULD do this; this gives them the credibility/bragging rights they want over other (cheaper, cleaner, more economical) SUVs and so on. In marketing-speak this is the "USP".
If Porsches become too far removed from true sports car *properties*, rather than performance (which is assured), then there basically isn't any real reason to choose one over, say, a Merc or BMW, which I don't think would play out too well for them. Once lost/damaged, it's very hard to regain a reputation like that.
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