Be Excellent To Each Other

Aargh, haven't read for ages, what number did I get up to?

That's exactly the problem I have.

Author raises $1m to self-publish Order of the Stick webcomic book

Rich Burlew becomes crowdfunding site Kickstarter's most successful creative project

The author of a self-published webcomic about a band of heroes in a fantasy role-playing world has raised more than $1m (£600,000) from fans on "crowdfunding" website Kickstarter to bring his stories back into print, making The Order of the Stick the richest creative work in the crowdfunding site's history.

Author and illustrator Rich Burlew launched The Order of the Stick online in 2003. Following the comic fantasy adventures of a collection of stick figures in a role-playing game world as they struggle with enemies and the rules of the game, much of the story is available online for free, but Burlew also began self-publishing parts of it in paper format in 2005. When the costs of keeping it in print proved too high, Burlew turned to Kickstarter following repeated demands from readers, launching a project in January to raise the $57,750 he needed to rerelease the books in print.

Yesterday, he closed his fundraising project with 14,952 backers and $1,254,120 raised, making The Order of the Stick Kickstarter's most funded project by a single person ever and the most funded creative work the site has ever seen.

"I'm still shocked," Burlew said. "I was tragically underprepared. I never thought we'd get anywhere near the response we've gotten, and it's been a daily struggle to keep up with the progress of the whole thing. What I was thinking when I hit the Launch Project button was something roughly analogous to, 'I hope I'm not making a terrible mistake.' As it turned out, I wasn't."

Burlew offered fans a variety of options for donations: for $10, they could receive an Order of the Stick fridge magnet and a digital PDF of the original comic story (2,256 people took him up on this). For $100, there were four magnets on offer, for $200 there were books, prints and autographs available, for $600 there was an original crayon drawing by Burlew and for $5,000, the donator's original Dungeons & Dragons character could receive a walk-on cameo in The Order of the Stick webcomic. All options were sold out.

The author, who describes Order of the Stick as "a fantasy epic that doesn't take itself too seriously while still delivering a good story", believes that the comic's success lies in offering material for free.

"Unless you have the marketing department of a large corporation behind you, you're not likely to get enough people to take a chance on your unknown property, even through Kickstarter," Burlew said. "On the other hand, if you give it away first, people will form their opinion of you and your work before you ask them for money. And readers are a lot more likely to spend money on things they know they like than things they hope they will like. People want to own what they love, so rather than selling access to the content, sell the permanent incarnation of it – be that a book or an ebook or a DVD or whatever. The best thing about giving away your content first is that when it comes time to sell the final product, you're going to have almost 100% customer satisfaction. No one is going to complain that they didn't like the story they bought, because every one of your customers knew they liked it before paying."

I'd like to cast Greater Thread Necromancy, please.

Has anyone else read today's comic?