Also, GNGH, the sneery 'white men' tag.
Tolkien: From an interesting linguistic study point of view I'm going to do a new mythic epic for Europe primarily with a Nordic and Celtic influence.
Snotty critics: Oh I see, a bunch of white men, eh?
Reminds me of Germaine Greer on Newsnight Review slagging off the series before admitting she'd never read the books or seen the films.