Be Excellent To Each Other

And, you know, party on. Dude.

All times are UTC [ DST ]




Reply to topic  [ 391 posts ]  Go to page Previous  1, 2, 3, 4, 5, 6, 7, 8  Next
Author Message
 Post subject: Re: Winter watch '16-'17
PostPosted: Fri Nov 10, 2017 13:08 
User avatar

Joined: 30th Mar, 2008
Posts: 32618
Let's talk about brand advertising, using cars as an example because it's pretty clear cut.

Even a high spender on cars is only going to walk into a dealership and walk out with a brand new car a few times in their life. So why are we bombarded with so many car ads, all the time, across all media? Because cars are big ticket items and the choice of which dealership you walk into is critical. Car ads work to establish certain qualities in your mind as associated with the brand. VWs are reliable, Porsches are well-engineered, BMWs come from a rich motorsport heritage, etc etc. If you share those values, and if you want to broadcast those values to the world, you gravitate towards the brand that matches. No car ad is designed to make you go and buy a car then and there; that's simply not a thing that happens. They are designed to add up, over time, to have a subconscious effect on you, and influence your future decisions. And they do.

John Lewis's Christmas ad is exactly this. It's not supposed to make you do your Christmas shop at John Lewis. It's supposed to make you associate a blend of desirable Christmassy things -- kindness, generosity, warmth, family, wholesomeness -- with John Lewis. And it's amazing at it! The release of the ad is now an annual event. People talk about it. Soon ,or maybe already, if there was no ad, someone, somewhere would say "it doesn't feel like Christmas without it." And ding ding ding -- that's gold dust to advertisers. To create links in people's mind between the shop you run and an event that is so positive is amazing stuff.


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Fri Nov 10, 2017 13:08 
User avatar
Unpossible!

Joined: 27th Jun, 2008
Posts: 38439
Well, that was heartwarming!


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Fri Nov 10, 2017 13:21 
Awesome
User avatar
Yes

Joined: 6th Apr, 2008
Posts: 12240
Yep, I talk about the John Lewis advert, but I'm still not heading there for my Christmas shop. Talk and buzz and column inches and stuff is great, but I just don't believe it translates to an equivalent boost in profits.

_________________
Always proof read carefully in case you any words out


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Fri Nov 10, 2017 13:23 
SupaMod
User avatar
Est. 1978

Joined: 27th Mar, 2008
Posts: 69502
Location: Your Mum
It cost £7 million.

If it wasn't worth the money for them, believe me they wouldn't do it.

They also spend ("A huge amount "- Ed) on advertising awareness research.

[edit] I probably shouldn't say that

_________________
Grim... wrote:
I wish Craster had left some girls for the rest of us.


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Fri Nov 10, 2017 13:30 
User avatar
Master of dodgy spelling....

Joined: 25th Sep, 2008
Posts: 22533
Location: shropshire, uk
The M&S Paddington one is quite good.

_________________
MetalAngel wrote:
Kovacs: From 'unresponsive' to 'kebab' in 3.5 seconds


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Fri Nov 10, 2017 13:45 
SupaMod
User avatar
Est. 1978

Joined: 27th Mar, 2008
Posts: 69502
Location: Your Mum


I didn't really like that one either.

Mind you, the people that think the burglar said "fuck you, little bear" are clearly deaf.

_________________
Grim... wrote:
I wish Craster had left some girls for the rest of us.


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Fri Nov 10, 2017 13:56 
User avatar
Hibernating Druid

Joined: 27th Mar, 2008
Posts: 49104
Location: Standing on your mother's Porsche
Mr Russell wrote:
Yep, I talk about the John Lewis advert, but I'm still not heading there for my Christmas shop.

Scrubber.

_________________
SD&DG Illustrated! Behance Bleep Bloop

'Not without talent but dragged down by bass turgidity'


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Fri Nov 10, 2017 14:17 
User avatar
Prince of Fops

Joined: 14th May, 2009
Posts: 4296
Zardoz wrote:
Mr Russell wrote:
Yep, I talk about the John Lewis advert, but I'm still not heading there for my Christmas shop.

Scrubber.


:DD


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Fri Nov 10, 2017 14:21 
SupaMod
User avatar
Commander-in-Cheese

Joined: 30th Mar, 2008
Posts: 49232
Uh, John Lewis just straight up murdered that kid's monster friend.

_________________
GoddessJasmine wrote:
Drunk, pulled Craster's pork, waiting for brdyime story,reading nuts. Xz


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Fri Nov 10, 2017 14:29 
User avatar
Unpossible!

Joined: 27th Jun, 2008
Posts: 38439
M&S one is 100% better because it has Mark Benton. Teesside accents make everything better. See also, BBC Breakfast's Steph Mcgovern.


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Fri Nov 10, 2017 14:30 
User avatar
Heavy Metal Tough Guy

Joined: 31st Mar, 2008
Posts: 6496
It's all a metaphor about a child turning away from the assistance and lightness offered by his family, and choosing instead to embrace his inner monster. He decides to switch off the light and welcome back the beast. It's sort of like a kiddy, Christmassy Fight Club. They'll be a follow up ad where the monster hands him a box of matches and a jerry can and they both smile as he heads off to school.


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Fri Nov 10, 2017 14:36 
Excellent Member

Joined: 5th Dec, 2010
Posts: 3353
Shops are getting worse, its all decked out for Christmas before Halloween is over these days.

Just gets on my nerves until maybe the week before when you start to feel the Christmas spirit.

John Lewis Advert is always good, but I would never shop there, nearest one too far away :p


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Fri Nov 10, 2017 14:41 
User avatar
Gogmagog

Joined: 30th Mar, 2008
Posts: 48607
Location: Cheshire
Christmas decorations up in Bradford.
I've been doing Christmas since Feb. Thoroughly sick of it.

_________________
Mr Chris wrote:
MaliA isn't just the best thing on the internet - he's the best thing ever.


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Fri Nov 10, 2017 16:28 
User avatar

Joined: 27th Mar, 2008
Posts: 25549
The steel drum man was out playing jolly Christmas tunes today. It really made me feel a bit festive so I bought myself a mince pie from Boots and had some hot Ribena (it’s supposed to be made hot because it’s mulled wine flavour and says ‘make with hot water’ on the bottle!!) from my travel mug.

_________________
Image


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Fri Nov 10, 2017 16:30 
User avatar
Prince of Fops

Joined: 14th May, 2009
Posts: 4296
Mimi wrote:
had some hot Ribena


:attitude:


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Fri Nov 10, 2017 16:31 
User avatar

Joined: 27th Mar, 2008
Posts: 25549
Findus Fop wrote:
Mimi wrote:
had some hot Ribena


:attitude:

I was trying to avoid that!!

_________________
Image


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Fri Nov 10, 2017 16:33 
User avatar

Joined: 27th Mar, 2008
Posts: 25549
Serve hot


You do not have the required permissions to view the files attached to this post.

_________________
Image


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Fri Nov 10, 2017 16:40 
Best
User avatar
Board Mother

Joined: 6th Apr, 2008
Posts: 11354
Location: Mount Olympus
This makes me so happy! This is what I would drink last year when I couldn't have wine. Also, it's bloody lovely! Where did you get it from Meems? I might have to get dressed and go shopping!!

_________________
Doctor Glyndwr wrote:
GJ is right.


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Fri Nov 10, 2017 16:44 
User avatar

Joined: 27th Mar, 2008
Posts: 25549
My friend bought it for me, she said it’s really hard to get hold of as it keeps selling out everywhere so she went out hunting in branches of Asda until she eventually found two bottles in an Aldi.

_________________
Image


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Fri Nov 10, 2017 16:51 
SupaMod
User avatar
Commander-in-Cheese

Joined: 30th Mar, 2008
Posts: 49232
M&S alcohol free Christmas punch is bloody lovely.

_________________
GoddessJasmine wrote:
Drunk, pulled Craster's pork, waiting for brdyime story,reading nuts. Xz


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Fri Nov 10, 2017 17:02 
Best
User avatar
Board Mother

Joined: 6th Apr, 2008
Posts: 11354
Location: Mount Olympus
Mimi wrote:
My friend bought it for me, she said it’s really hard to get hold of as it keeps selling out everywhere so she went out hunting in branches of Asda until she eventually found two bottles in an Aldi.

Ooh, thanks. I'll check it out. :)

_________________
Doctor Glyndwr wrote:
GJ is right.


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Fri Nov 10, 2017 17:03 
Best
User avatar
Board Mother

Joined: 6th Apr, 2008
Posts: 11354
Location: Mount Olympus
Cras wrote:
M&S alcohol free Christmas punch is bloody lovely.

I'll look out for it next time I'm by an M&S. Cheers Cras. :)

_________________
Doctor Glyndwr wrote:
GJ is right.


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Fri Nov 10, 2017 17:44 
SupaMod
User avatar
Commander-in-Cheese

Joined: 30th Mar, 2008
Posts: 49232
Slam some rum in the fucker and it's even better.

_________________
GoddessJasmine wrote:
Drunk, pulled Craster's pork, waiting for brdyime story,reading nuts. Xz


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Fri Nov 10, 2017 17:48 
Best
User avatar
Board Mother

Joined: 6th Apr, 2008
Posts: 11354
Location: Mount Olympus
Cras wrote:
Slam some rum in the fucker and it's even better.

:D

_________________
Doctor Glyndwr wrote:
GJ is right.


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Fri Nov 10, 2017 18:44 
User avatar
Master of dodgy spelling....

Joined: 25th Sep, 2008
Posts: 22533
Location: shropshire, uk
asfish wrote:
Shops are getting worse, its all decked out for Christmas before Halloween is over these days.

Just gets on my nerves until maybe the week before when you start to feel the Christmas spirit.

John Lewis Advert is always good, but I would never shop there, nearest one too far away :p


Imagine if they sold online....

_________________
MetalAngel wrote:
Kovacs: From 'unresponsive' to 'kebab' in 3.5 seconds


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Sat Nov 11, 2017 0:27 
User avatar
Hibernating Druid

Joined: 27th Mar, 2008
Posts: 49104
Location: Standing on your mother's Porsche
I fucking hate Elbow.

_________________
SD&DG Illustrated! Behance Bleep Bloop

'Not without talent but dragged down by bass turgidity'


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Tue Nov 14, 2017 12:59 
User avatar
Unpossible!

Joined: 27th Jun, 2008
Posts: 38439
I like the Sainsbury's ad. No twee sentimentality, just some christmassy stuff.


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Tue Nov 14, 2017 13:49 
User avatar
Paws for thought

Joined: 27th Mar, 2008
Posts: 17154
Location: Just Outside That London, England, Europe
DavPaz wrote:
I like the Sainsbury's ad. No twee sentimentality, just some christmassy stuff.

Does it feature any of the following :
Noddy Sodding Holder.


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Tue Nov 14, 2017 13:58 
User avatar
Unpossible!

Joined: 27th Jun, 2008
Posts: 38439
Mr Dave wrote:
DavPaz wrote:
I like the Sainsbury's ad. No twee sentimentality, just some christmassy stuff.

Does it feature any of the following :
Noddy Sodding Holder.

I didn't spot any Noddy.


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Tue Nov 14, 2017 13:59 
User avatar
Unpossible!

Joined: 27th Jun, 2008
Posts: 38439


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Tue Nov 14, 2017 14:00 
User avatar
Unpossible!

Joined: 27th Jun, 2008
Posts: 38439
Ignore the thumbnail, Rickie is barely in it.

It includes the line "Big head ripping through paper hat". No wonder I like it!


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Tue Nov 14, 2017 18:14 
User avatar

Joined: 27th Mar, 2008
Posts: 25549
Stupid Post Office Instagram advert made me cry.

_________________
Image


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Thu Nov 16, 2017 12:45 
User avatar
Gogmagog

Joined: 30th Mar, 2008
Posts: 48607
Location: Cheshire
"Oh, I went to Haworth yesterday and got a doll's house for the girls"
"Yeah, ok. Did you get a discount, or did you Brontë up the full amount"
"That doesn't even work"
...
"..and you want me to wrap this?"


You do not have the required permissions to view the files attached to this post.

_________________
Mr Chris wrote:
MaliA isn't just the best thing on the internet - he's the best thing ever.


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Mon Nov 20, 2017 20:15 
User avatar
Gogmagog

Joined: 30th Mar, 2008
Posts: 48607
Location: Cheshire
11.6 celcius at 1747 in center of Bradford today.
Was 2 Celsius yesterday on my drive according to Subararararahubarararu

_________________
Mr Chris wrote:
MaliA isn't just the best thing on the internet - he's the best thing ever.


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Mon Nov 20, 2017 22:40 
User avatar
Sitting balls-back folder

Joined: 30th Mar, 2008
Posts: 10065
13.5C driving from the pub at 930pm today. It was 1C there a fortnight ago.


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Sat Nov 25, 2017 8:42 
User avatar
Gogmagog

Joined: 30th Mar, 2008
Posts: 48607
Location: Cheshire
It was slippy and slide walking up the hill last night? Definite ice, and I think there's a small bit of snow in the garden and it looks like the moor has a covering.

_________________
Mr Chris wrote:
MaliA isn't just the best thing on the internet - he's the best thing ever.


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Sat Nov 25, 2017 9:47 
User avatar

Joined: 27th Mar, 2008
Posts: 25549
SNOW!!

_________________
Image


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Sat Nov 25, 2017 11:04 
User avatar
Decapodian

Joined: 15th Oct, 2010
Posts: 5134
Nothing here, but it’s hovering around zero.


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Sun Nov 26, 2017 9:27 
Excellent Member

Joined: 5th Dec, 2010
Posts: 3353
Ground frost here for the last 2 mornings. Then sunny but crisp day around 6c


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Sun Nov 26, 2017 11:44 
User avatar

Joined: 27th Mar, 2008
Posts: 25549
Just had my first instancecof someone telling me that it’ll be ‘too cold for snow’ when they travel to Newcastle next week.

_________________
Image


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Sun Nov 26, 2017 11:45 
User avatar

Joined: 27th Mar, 2008
Posts: 25549
Sorry, I meant ‘of this winter’ as someone says that pretty much every day through every winter.

_________________
Image


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Sun Nov 26, 2017 11:48 
User avatar
Unpossible!

Joined: 27th Jun, 2008
Posts: 38439
Too cold? In Newcastle? Poppycock! If you see a Geordie in a coat, the heat death of the universe is imminent.


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Sun Nov 26, 2017 11:49 
User avatar

Joined: 12th Apr, 2008
Posts: 17757
Location: Oxford
Mimi wrote:
Just had my first instancecof someone telling me that it’ll be ‘too cold for snow’ when they travel to Newcastle next week.


Suggest they take coal with them.


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Sun Nov 26, 2017 13:51 
User avatar
Master of dodgy spelling....

Joined: 25th Sep, 2008
Posts: 22533
Location: shropshire, uk
It was bloody cold watching the little one play rugby..

_________________
MetalAngel wrote:
Kovacs: From 'unresponsive' to 'kebab' in 3.5 seconds


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Mon Nov 27, 2017 9:41 
Excellent Member

Joined: 5th Dec, 2010
Posts: 3353
Quote:
Christmas decorations up in Bradford.


No council decorations on yet around me.

There is a large house on my street that is a Montessori Nursery, thats got lights all over it. Schools start early though was at my sons Christmas Fayre yesterday.

Then in the next street over a couple of houses that go nuts with the decorations (the sort of thing that makes the local paper) have all theirs out.

Had another IP65 plug box put at the front of the house last week as my son wants to put lights up at the front of the house.


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Mon Nov 27, 2017 23:27 
We have a big tree in town, no lights though yet, and lots of snow.


Top
  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Sat Dec 02, 2017 13:15 
User avatar
Comfortably Dumb

Joined: 30th Mar, 2008
Posts: 12034
Location: Sunny Stoke
The BBC's Christmas promo animation is rather lovely

_________________
Consolemad | Under Logic
Curse, the day is long
Realise you don't belong


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Sun Dec 03, 2017 21:01 
Excellent Member

Joined: 5th Dec, 2010
Posts: 3353
Put my tree up at home yesterday :)

Didn't plan to, but had to bring out the decoration box from the attic so that I could put a load of unwanted toys in there behind them.

So my son spotted them and that was the end of waiting another week.

He was in the box again this morning telling me we needed to add more lights.

Still, so far he hasn't pulled it down or thrown any baubles against the wall so big improvement on last year


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Mon Dec 04, 2017 12:44 
User avatar
Heavy Metal Tough Guy

Joined: 31st Mar, 2008
Posts: 6496
Got all the decorations down from the loft over the weekend, and the house now looks lovely. However, whilst in the attic, I found that we have both mice and condensation. Booo!


Top
 Profile  
 
 Post subject: Re: Winter watch '16-'17
PostPosted: Mon Dec 04, 2017 15:41 
User avatar
Excellent Member

Joined: 30th Mar, 2008
Posts: 3542
2ºC this morning.

This is my hand. I need to buy some gloves. I'm not much of a glove guy.


You do not have the required permissions to view the files attached to this post.


Top
 Profile  
 
Display posts from previous:  Sort by  
Reply to topic  [ 391 posts ]  Go to page Previous  1, 2, 3, 4, 5, 6, 7, 8  Next

All times are UTC [ DST ]


Who is online

Users browsing this forum: Columbo, Jem, markg, PRISM and 0 guests


You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot post attachments in this forum

Search within this thread:
You are using the 'Ted' forum. Bill doesn't really exist any more. Bogus!
Want to help out with the hosting / advertising costs? That's very nice of you.
Are you on a mobile phone? Try http://beex.co.uk/m/
RIP, Owen. RIP, MrC.

Powered by a very Grim... version of phpBB © 2000, 2002, 2005, 2007 phpBB Group.