romanista wrote:
this does sound lovely, can i already inform a couple which will wed in august?
Of course, please do! We're launched and ready. If they want to take it earlier, they could upload bits and pieces to do with the wedding, each other, invite early submissions from friends and make sure all the details are on invites.
Doctor Glyndwr wrote:
You should also pitch to pro wedding photographers. Sell them a voucher code for, say, 60% of your normal price; let them sell that on to their customers for 80% of the normal price (or bundle it in with their other services). You reach a bigger audience, they get a perk to make people choose them over competitors, and they get a small kickback on the fee too.
There are some interesting reseller propositions. We're keen to try and avoid the trad marketing routes as much as possible, because for the wedding industry these carry big price-tags; which ultimately gets passed on to the consumer. So, 'middle-men', such as the pro photographer bridge the gap nicely for us.
We gave a trial to one pro recently; afterwards he said, hyperbolically (and a bit tongue-in-cheek) that we'd be putting him out of business- but it worked out very well. He put our details on his cards along with his own and found that people were much more keen to take them (folk are a bit wary about the upsell from wedding photographers). Result: the couple collected a fat chunk of photos from friends and he got more traffic to his site- there is a genuine value-add on all three sides.
So yeah, you're absolutely right regarding what you said earlier. They're a different kind of snap- friends taking pictures of friends, which doesn't compete directly with the formal shots.
We're keen to talk with any pro wedding photographers about these kind of relationships if anyone knows any?