ElephantBanjoGnome wrote:
Scotland is like that for everything. National Trust? Nope, Scottish National Trust. Shared blood service? Nope, Scotland has its own blood service and its own stocks. Ambulances say 'The SCOTTISH Ambulance Service' on them. Could you imagine English ones saying 'The ENGLISH ambulance service'? Of course not, that would be silly. SCOTTISH TEA is sold bearing the slogan BEST BREWED WITH SCOTTISH WATER. Brands looking to ingratiate themselves with the locals feature banners saying 'PROUD TO SERVE SCOTLAND'.
Generally you find that practically everything is prefixed with 'Scottish' or otherwise tries to highlight that it's local local local, in Scotland.
I don't know how this came about but all I see are almost pathetically desperate attempts by the Scottish in general to highlight that they're distinct and different from everyone else. Take a close look around when you're here Kern, you'll find it very strange.
I accept that a sometimes wearying degree of parochialism is occasionally undoubtedly present in advertising materials and such (although even the "Scottish Tea for Scottish Water" thing could be argued as vaguely legit due to the fact that the water up here is soft and the teas are tailored to that characteristic, whereas that's only true in parts of England - but it makes no difference really in practice as far as I can tell. I buy Yorkshire generally anyway, tea discussion fans! But anyway) - but the fact is, that sort of passive nationalism as a marketing tool *does* work on lots of people (and again, you could make the environmental argument that we should all be eating sustainably, so consuming "Scotch Beef (Always seems strange that meat is the only place we use the word "Scotch" up here, really) is better than eating "British" as you know it's gone less distance - but that's a whole different discussion and not really applicable to slapping a saltire on the aisle in Tesco or whatever to convince people you invest locally). The fact it doesn't happen so much (or at all really) in other parts of the UK is more because of the general recent association with such sentiment as something generally not nice - but let's not get into whether or not that's a good thing or not now, eh?
The reason most of the bodies you mention use the term "Scottish" is because - irrespective of whether or not they are wholly owned subsidiaries of a "British" company, or have an equivalent body down South doing apparently the same job - generally they are Scottish companies. Or, in the case of most of the public services (ambulances, NHS, police, prisons, certain areas of transport etc. etc.) because they fall under the devolved control of the Scottish Government and so are essentially ran as separate departments with separate budgets. This isn't just - as your post implies - in the interests of petty minded flag waving (or "pathetic" as you put it); more to do with the fact they have operate with different legislative concerns to the rest of the UK due to being required to work under Scots Law rather than English (and Welsh, if you like). You see this also to a lesser extent in Northern Ireland. So in practical terms, even though they may seem to be doing the same work, the work behind the scenes may be *completely* different.
(I'm not able to comment on whether there's a tax benefit to running a "Scottish" company as a separate unit and declaring profits as such, funnelling them back into your Global Mega Corporation later or not - but it also wouldn't surprise me).