EA cause traffic chaos

Grim... · **Posted:** Fri Sep 05, 2008 11:29

http://news.bbc.co.uk/1/hi/england/london/7599639.stm

Quote:

There have been angry scenes between motorists at a petrol station which is giving away £20,000 worth of fuel.

Electronic Arts has taken over the Last Stop garage in Finsbury Park, north London, to promote the game Mercenaries 2: World in Flames.

By 0730 BST, more than 150 customers had taken advantage of the offer, which allows drivers to put up to £40-worth of fuel in their tanks for nothing.

Er... Hello?

Cras · **Joined:** 30th Mar, 2008 **Posts:** 49232

Yay! Mercs 2!

Malc · **Posted:** Fri Sep 05, 2008 11:30

there's some stuff about this in B+B III

Malc

MrChris · **Joined:** 1st Apr, 2008 **Posts:** 30498

How the gibbering fuck is free petrol related to Mercs?

Grim... · **Posted:** Fri Sep 05, 2008 11:35

Quote:

She explained: "It's set in Venezuela, you play a mercenary and fuel is used as a currency."

LewieP · **Joined:** 29th Apr, 2008 **Posts:** 7600

Clever marketing.

MrChris · **Joined:** 1st Apr, 2008 **Posts:** 30498

Grim... wrote:

Quote:

She explained: "It's set in Venezuela, you play a mercenary and fuel is used as a currency.", shortly before being stabbed to death by a passing member of the public for being a stupid bitch.

Grim... · **Posted:** Fri Sep 05, 2008 11:45

You what? This is marketing genius.

metalangel · **Posted:** Fri Sep 05, 2008 11:47

"I'm definitely buying the game now!" declared a bloke who by doing so has just repaid EA for the fuel.

A pity the game is apparently terrible, as the recent Ctrl-Alt-Del about it (wherein Ethan muses about whether you can winch other helicopters, as well as just tanks, with your helicopter) prompted me to DREAM ABOUT IT.

It's also a shame we don't get to kill North Koreans again.

MrChris · **Joined:** 1st Apr, 2008 **Posts:** 30498

But it's stupid and makes me hate EA.

But yes, they have garnered lots of free publicicty. But did they really need it? Everyone who was likely to buy Mercs 2 will already know of it, and anyone who doesn't know of the game will be utterly fucking baffled by this.

kalmar · **Posted:** Fri Sep 05, 2008 11:51

Mr Chris wrote:

But it's stupid and makes me hate EA.

It's inspired and hilarious.

Dudley · **Joined:** 30th Mar, 2008 **Posts:** 8679

Mr Chris wrote:

But it's stupid and makes me hate EA.

But yes, they have garnered lots of free publicicty. But did they really need it? Everyone who was likely to buy Mercs 2 will already know of it, and anyone who doesn't know of the game will be utterly fucking baffled by this.

£20k is considerably less than 1 TV ad, shown once.

MrChris · **Joined:** 1st Apr, 2008 **Posts:** 30498

True, duds, but still needless.

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EA cause traffic chaos
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