Hmm - seems it is Hasbro, except for the GW specific IP it contains. Also this:
I am the authorized representative of the owner of the "Heroquest" registered trademark. I am writing to inform Kickstarter that the recent KS project by Gamezone for a Heroquest game (
http://www.kickstarter.com/projects/211 ... nniversary) is in violation of our trademark "Heroquest" which is registered with the United States Patents and Trademark Office.
The trademark "Heroquest is registered by Francis Greg Stafford (who is cc'ed to this email) with the USPTO (Registration Number 4082281) for use in game book manuals. Moon Design Publications LLC has the exclusive license for use of that trademark. Moon Design Publications LLC is a Michigan state limited liability corporation with a street address of 3450 Wooddale Ct, Ann Arbor, MI 48104.
The project by Gamezone, a Spanish game company, proposes to remake a role-playing/board game originally produced by Milton Bradley and Games Workshop in 1989. The project calls their game "Heroquest" which is identical to our registered mark and easily confused with it (we have received multiple queries about whether we have any connection to the project in the last few days).
Gamezone initially asked us for use of the Heroquest trademark on July 31, 2013. We refused on August 26, 2013, informing Gamezone by email that: "For some time now we have been working on creating a "Heroquest" Gloranthan board game with some game designers. We are looking to use the Heroquest trademark for this, and so at this time we must decline your request."