Let's talk about brand advertising, using cars as an example because it's pretty clear cut.
Even a high spender on cars is only going to walk into a dealership and walk out with a brand new car a few times in their life. So why are we bombarded with so many car ads, all the time, across all media? Because cars are big ticket items and the choice of which dealership you walk into is critical. Car ads work to establish certain qualities in your mind as associated with the brand. VWs are reliable, Porsches are well-engineered, BMWs come from a rich motorsport heritage, etc etc. If you share those values, and if you want to broadcast those values to the world, you gravitate towards the brand that matches. No car ad is designed to make you go and buy a car then and there; that's simply not a thing that happens. They are designed to add up, over time, to have a subconscious effect on you, and influence your future decisions. And they do.
John Lewis's Christmas ad is exactly this. It's not supposed to make you do your Christmas shop at John Lewis. It's supposed to make you associate a blend of desirable Christmassy things -- kindness, generosity, warmth, family, wholesomeness -- with John Lewis. And it's amazing at it! The release of the ad is now an annual event. People talk about it. Soon ,or maybe already, if there was no ad, someone, somewhere would say "it doesn't feel like Christmas without it." And ding ding ding -- that's gold dust to advertisers. To create links in people's mind between the shop you run and an event that is so positive is amazing stuff.
Even a high spender on cars is only going to walk into a dealership and walk out with a brand new car a few times in their life. So why are we bombarded with so many car ads, all the time, across all media? Because cars are big ticket items and the choice of which dealership you walk into is critical. Car ads work to establish certain qualities in your mind as associated with the brand. VWs are reliable, Porsches are well-engineered, BMWs come from a rich motorsport heritage, etc etc. If you share those values, and if you want to broadcast those values to the world, you gravitate towards the brand that matches. No car ad is designed to make you go and buy a car then and there; that's simply not a thing that happens. They are designed to add up, over time, to have a subconscious effect on you, and influence your future decisions. And they do.
John Lewis's Christmas ad is exactly this. It's not supposed to make you do your Christmas shop at John Lewis. It's supposed to make you associate a blend of desirable Christmassy things -- kindness, generosity, warmth, family, wholesomeness -- with John Lewis. And it's amazing at it! The release of the ad is now an annual event. People talk about it. Soon ,or maybe already, if there was no ad, someone, somewhere would say "it doesn't feel like Christmas without it." And ding ding ding -- that's gold dust to advertisers. To create links in people's mind between the shop you run and an event that is so positive is amazing stuff.
Well, that was heartwarming!
Yep, I talk about the John Lewis advert, but I'm still not heading there for my Christmas shop. Talk and buzz and column inches and stuff is great, but I just don't believe it translates to an equivalent boost in profits.
It cost £7 million.
If it wasn't worth the money for them, believe me they wouldn't do it.
They also spend ("A huge amount "- Ed) on advertising awareness research.
[edit] I probably shouldn't say that
If it wasn't worth the money for them, believe me they wouldn't do it.
They also spend ("A huge amount "- Ed) on advertising awareness research.
[edit] I probably shouldn't say that
The M&S Paddington one is quite good.
I didn't really like that one either.
Mind you, the people that think the burglar said "fuck you, little bear" are clearly deaf.
Mr Russell wrote:
Yep, I talk about the John Lewis advert, but I'm still not heading there for my Christmas shop.
Scrubber.
Zardoz wrote:
Mr Russell wrote:
Yep, I talk about the John Lewis advert, but I'm still not heading there for my Christmas shop.
Scrubber.
Uh, John Lewis just straight up murdered that kid's monster friend.
M&S one is 100% better because it has Mark Benton. Teesside accents make everything better. See also, BBC Breakfast's Steph Mcgovern.
It's all a metaphor about a child turning away from the assistance and lightness offered by his family, and choosing instead to embrace his inner monster. He decides to switch off the light and welcome back the beast. It's sort of like a kiddy, Christmassy Fight Club. They'll be a follow up ad where the monster hands him a box of matches and a jerry can and they both smile as he heads off to school.
Shops are getting worse, its all decked out for Christmas before Halloween is over these days.
Just gets on my nerves until maybe the week before when you start to feel the Christmas spirit.
John Lewis Advert is always good, but I would never shop there, nearest one too far away
Just gets on my nerves until maybe the week before when you start to feel the Christmas spirit.
John Lewis Advert is always good, but I would never shop there, nearest one too far away
Christmas decorations up in Bradford.
I've been doing Christmas since Feb. Thoroughly sick of it.
I've been doing Christmas since Feb. Thoroughly sick of it.
The steel drum man was out playing jolly Christmas tunes today. It really made me feel a bit festive so I bought myself a mince pie from Boots and had some hot Ribena (it’s supposed to be made hot because it’s mulled wine flavour and says ‘make with hot water’ on the bottle!!) from my travel mug.
Mimi wrote:
had some hot Ribena
Findus Fop wrote:
Mimi wrote:
had some hot Ribena
I was trying to avoid that!!
Serve hot
This makes me so happy! This is what I would drink last year when I couldn't have wine. Also, it's bloody lovely! Where did you get it from Meems? I might have to get dressed and go shopping!!
My friend bought it for me, she said it’s really hard to get hold of as it keeps selling out everywhere so she went out hunting in branches of Asda until she eventually found two bottles in an Aldi.
M&S alcohol free Christmas punch is bloody lovely.
Mimi wrote:
My friend bought it for me, she said it’s really hard to get hold of as it keeps selling out everywhere so she went out hunting in branches of Asda until she eventually found two bottles in an Aldi.
Ooh, thanks. I'll check it out.
Cras wrote:
M&S alcohol free Christmas punch is bloody lovely.
I'll look out for it next time I'm by an M&S. Cheers Cras.
Slam some rum in the fucker and it's even better.
Cras wrote:
Slam some rum in the fucker and it's even better.
asfish wrote:
Shops are getting worse, its all decked out for Christmas before Halloween is over these days.
Just gets on my nerves until maybe the week before when you start to feel the Christmas spirit.
John Lewis Advert is always good, but I would never shop there, nearest one too far away
Just gets on my nerves until maybe the week before when you start to feel the Christmas spirit.
John Lewis Advert is always good, but I would never shop there, nearest one too far away
Imagine if they sold online....
I fucking hate Elbow.
I like the Sainsbury's ad. No twee sentimentality, just some christmassy stuff.
DavPaz wrote:
I like the Sainsbury's ad. No twee sentimentality, just some christmassy stuff.
Does it feature any of the following :
Noddy Sodding Holder.
Mr Dave wrote:
DavPaz wrote:
I like the Sainsbury's ad. No twee sentimentality, just some christmassy stuff.
Does it feature any of the following :
Noddy Sodding Holder.
I didn't spot any Noddy.
Ignore the thumbnail, Rickie is barely in it.
It includes the line "Big head ripping through paper hat". No wonder I like it!
It includes the line "Big head ripping through paper hat". No wonder I like it!
Stupid Post Office Instagram advert made me cry.
"Oh, I went to Haworth yesterday and got a doll's house for the girls"
"Yeah, ok. Did you get a discount, or did you Brontë up the full amount"
"That doesn't even work"
...
"..and you want me to wrap this?"
"Yeah, ok. Did you get a discount, or did you Brontë up the full amount"
"That doesn't even work"
...
"..and you want me to wrap this?"
11.6 celcius at 1747 in center of Bradford today.
Was 2 Celsius yesterday on my drive according to Subararararahubarararu
Was 2 Celsius yesterday on my drive according to Subararararahubarararu
13.5C driving from the pub at 930pm today. It was 1C there a fortnight ago.
It was slippy and slide walking up the hill last night? Definite ice, and I think there's a small bit of snow in the garden and it looks like the moor has a covering.
SNOW!!
Nothing here, but it’s hovering around zero.
Ground frost here for the last 2 mornings. Then sunny but crisp day around 6c
Just had my first instancecof someone telling me that it’ll be ‘too cold for snow’ when they travel to Newcastle next week.
Sorry, I meant ‘of this winter’ as someone says that pretty much every day through every winter.
Too cold? In Newcastle? Poppycock! If you see a Geordie in a coat, the heat death of the universe is imminent.
Mimi wrote:
Just had my first instancecof someone telling me that it’ll be ‘too cold for snow’ when they travel to Newcastle next week.
Suggest they take coal with them.
It was bloody cold watching the little one play rugby..
Quote:
Christmas decorations up in Bradford.
No council decorations on yet around me.
There is a large house on my street that is a Montessori Nursery, thats got lights all over it. Schools start early though was at my sons Christmas Fayre yesterday.
Then in the next street over a couple of houses that go nuts with the decorations (the sort of thing that makes the local paper) have all theirs out.
Had another IP65 plug box put at the front of the house last week as my son wants to put lights up at the front of the house.
We have a big tree in town, no lights though yet, and lots of snow.
The BBC's Christmas promo animation is rather lovely
Put my tree up at home yesterday
Didn't plan to, but had to bring out the decoration box from the attic so that I could put a load of unwanted toys in there behind them.
So my son spotted them and that was the end of waiting another week.
He was in the box again this morning telling me we needed to add more lights.
Still, so far he hasn't pulled it down or thrown any baubles against the wall so big improvement on last year
Didn't plan to, but had to bring out the decoration box from the attic so that I could put a load of unwanted toys in there behind them.
So my son spotted them and that was the end of waiting another week.
He was in the box again this morning telling me we needed to add more lights.
Still, so far he hasn't pulled it down or thrown any baubles against the wall so big improvement on last year
Got all the decorations down from the loft over the weekend, and the house now looks lovely. However, whilst in the attic, I found that we have both mice and condensation. Booo!
